Tractor of the Year® 2014: Let the challenge begin

Agro Napló
Trelleborg, leading global supplier of tires and complete wheels systems for the agricultural industry, and the Tractor of the Year® awards have come together to further strengthen their strategic partnership with their first co-marketing event of the year, “Tractor of the Year 2014: Let the challenge begin”.

The event, which will take place at Palazzo Arzaga on Lake Garda, Italy, on May 22-23, will be attended by representatives from 15 leading tractor manufacturers, along with an international judging panel of 23 journalists from across the agricultural industry's most influential publications.

During the event, tractor manufacturers will be given the chance to present their candidates for the next Tractor of the Year® awards in both of the award's categories - “Tractor of the Year®” and “Best of Specialized”. From the nominations received and using their assessment of several features, the jury will then select the finalists for the Tractor of the Year® 2014, with the final announcement expected toward the end of June.

“Since 1998, the year of the first edition, the Tractor of The Year awards has grown significantly and consolidated its relevance within the agricultural industry. I hope that in the coming years the awards reputation will continue to grow and spread throughout the world with new initiatives, which is thanks to Trelleborg's valuable support,” says Fabio Zammaretti, Chairman Tractor of the Year® awards.


“Our partnership with what we deem to be the ‘Oscar's' of the industry was a natural choice for Trelleborg,” says Paolo Pompei, Business Unit President Agricultural & Forestry Tires, Trelleborg Wheel Systems.

“We have been working closely with leading tractor manufacturers for many decades and believe that this important event demonstrates the power of investment into joint efforts which promote innovation for sustainable farming.”

The final awards ceremony will take place at leading agricultural exhibition, Agritechnica 2013, in Hannover, Germany, on November 10th. Visitors will also have the chance to follow the live streaming of the press conference from the Trelleborg stand and on TrelleborgAgri social media channels.

Címlapkép: Getty Images
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