Milan, June 2013 - At the next edition of SIMEI-ENOVITIS (Fiera Milano Rho, 12-16 November 2013) there will be a real revolution that will change the way of conceiving an exhibition: an innovative instrument of connection visitor-exhibitor will make its debut at an Italian tradeshow.
The system is technologically very sophisticated and, like all the great ideas. it is particularly user friendly. Visitors only have to pre-register on the website www.simei.it or www.enovitis.it, print the document of admittance to the exhibition (badge) and bring it to the reception. Every visitor will receive an admittance badge-holder with microchip, whereas all exhibitors will have an electronic device loaded with all of the information they wish to transfer (brochure, video, leaflet, etc.). By bringing his badge-holder within few centimetres of the devices, the visitor will acquire information from exhibitors, while leaving a trace of his action at the exhibitors´ stands. In this way, the visitor will be able to examine and download the contents while comfortably sitting before his own computer, by simply visiting the website of the exhibitions and entering the e-mail he gave in the pre-registration phase and the alphanumerical code written on his badge-holder. As far as the exhibitors are concerned, they will receive, from the organization, all of the information regarding the visits to their stands in a very detailed way.
Unione Italiana Vini, which from the first edition of SIMEI and ENOVITIS is their deviser and organizer, intends to contribute to the evolution of the sector towards a modern and efficient way of communication, by developing new models of relationship among the actors in this field. With this purpose the project CONTAG has been created and launched: its first step has been the adoption of this new technology for the sector´s trade shows, but several other initiatives are being studied.
Technology at the service of technology: this is CONTAG for SIMEI and ENOVITIS that are being transformed by this innovation, while matching the heaviness of the exhibited materials (in the last edition of 2011 there were 12,000 tons of machinery and products) with the lightness and fluidity of circulating information. We are going towards a removal of physical media and paper documentation: in future no more business cards, leaflets, brochures, DVDs will be necessary. Besides making a visit to the exhibition more comfortable, as the visitors don´t have to carry around information materials for hours, this allows substantial saving for exhibitors, who can avoid investment for this type documentation. CONTAG is a conscious choice that perfectly fits into the Focus 2013 of SIMEI-ENOVITIS: sustainability. No waste, tons of paper and plastics saved with clear consequences in terms of environmental impact.
At SIMEI-ENOVITS the top players will exhibit their machinery and products used in the enological, viticultural and beverage fields: the visitors will have the opportunity to bring themselves up to date on the whole sector thanks to all that will be displayed, as well as by taking part in the numerous events included in the calendar, among which an unmissable International Conference on sustainability, scheduled for 12 and 13 November.
