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Trelleborg Launches a New Tire Solution for Sugar Cane ApplicationsTrelleborg Launches a New Website for Tires and Complete Wheel Solutions for the Chinese Market

Trelleborg Launches a New Tire Solution for Sugar Cane Applications

Trelleborg, global developer and supplier of tires and complete wheel solutions for the agricultural industry, launches its new 710/70R38 TM800 SugarCane specifically engineered for sugar cane applications.

Lorenzo Ciferri, Marketing Director Agricultural & Forestry Tires at Trelleborg Wheel Systems, says: “The Trelleborg TM800 SugarCane tire is the result of years of experience and research in sugar cane fields. For example, to cope effectively with sugar cane stubble, the profile of the tire lug's base is significantly smoother and more rounded when compared to a conventional tractor tire.”

The structure of the new 710/70R38 TM800 SugarCane has been designed to handle high torque and load transmitted to the tire during demanding sugar cane farming operations. The bead width has been increased by 12 percent to withstand the stress driven of severe farming conditions. In addition, the advanced profile of the tread lugs has been strengthened to boost the tire tread resistance.


Trelleborg Launches a New Website for Tires and Complete Wheel Solutions for the Chinese Market

Trelleborg, global developer and supplier of tires and complete wheel solutions for the agricultural industry, launches its new Chinese language website, a portal to access company information, including its global presence, its latest product innovations and technical solutions.

In 2012, Trelleborg inaugurated a new manufacturing facility in Xingtai, Hebei, China to manufacture high-performance specialty tires, being the first global company to establish a presence in China for agricultural tire production.

Paolo Pompei, Business Unit President Agricultural & Forestry Tires, Trelleborg Wheel Systems, says: “China is today one of Trelleborg's key markets. Its high projected development over the next few years reinforces our strategy to establish a solid platform in this country.”

Online, Trelleborg aims to show to farming professionals the benefits of Trelleborg radial technology. In terms of performance, the high quality and superior features of Trelleborg radial tires guarantee lower soil compaction, greater traction capacity and reduced fuel consumption, thereby increasing efficiency and improving crop yield.

To share its initiatives and test results, Trelleborg has taken a clear direction for online communication. “The Trelleborg Wheel Systems website is now available in 15 languages. A local website for each market is definitely a key tool to reinforce our competitiveness and our brand awareness in each country, along with an active presence on the main social media channels,” concludes Pompei.

The new website can be accessed through www.trelleborg.com/zh-cn/wheelsystems/cn/


Címlapkép: Getty Images
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