VDMA Agricultural Machinery: Strong sales growth for agricultural machinery and tractor manufacturers - "Consistent dynamics of the production site Germany"

Agro Napló
Frankfurt/Main, 2014-02-10 – The agricultural machinery industry has achieved a new record turnover in Germany last year. The VDMA Agricultural Machinery Association presented the annual results for 2013 on Monday in Frankfurt: sales increased by nine percent to 8.36 billion euros. "Seen in the global context, the dynamics of the production site Germany confirms its top position", commented Dr. Hermann Garbers, Chairman of the VDMA Agricultural Machinery Association, the positive result. According to preliminary calculation of the VDMA, the agricultural machinery industry grew worldwide by seven per cent in 2013, whereas only by nearly five percent in Europe.


Far above-average growth of tractor production

The VDMA members achieved almost half of the turnover by production of tractors. Production disproportionately grew by 16 percent to 4.13 billion euros. With a production volume of 63.600 units, the second highest value over the past 20 years has been reached. The German plants particularly specialized on high-performance tractors: two-thirds of the tractors made in Germany are now equipped with an engine power of more than 90 kW (120 HP).

Deciding growth impulse from Germany and France

About 14,000 tractors were intended for the German market; this is equivalent to about 38 percent of new registrations. Nearly 50,000 units were exported. France, again, is by far the most important foreign market. In the past year, tractor sales with the French traders increased by one third to around 700 million euros. Followed in second place by the United States with an export volume for tractors of approximately 380 million euro.

Apart from the strong demand in Germany, the strength of France and the United States gave the deciding growth impulse for the entire German agricultural machinery industry.

Increases by 16 percent in tillage equipment

The manufacturers of tillage equipment also increased their sales by 16 percent. Here, too, the export growth was higher than the domestic business. The production of crop protection equipment grew by remarkable 24%. For the other product lines mainly reached growth rates in the mid-single digit percentage range.

Decent prospects for 2014

Backlogs for the German factories are currently just below the previous year´s level. Weaker trends for 2014 are likely to occur in France and in the United States. The conditions on the Russian market remain difficult for the German manufacturers. Whereas, other markets such as UK and Spain recover significantly. The German market, in which the VDMA members still generate more than a quarter of their turnover, will probably hold its sales volume amounting to five and a half billion euros also in 2014. According to the last VDMA survey within the framework of the agricultural investment barometer, the investment plans of the German farmers and contractors remain at a high level. Given these regionally differentiated prospects, the VDMA Agricultural Machinery Association anticipates a slight decline in sales for 2014 by three percent to 8.1 billion euros. Following the record result of the past year, this would be the second highest revenue ever for the industry.


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