–"Prosecco Doc and Prosecco Superiore Docg: territory that becomes style" promises to be a real talk show. The Conference is scheduled for the afternoon of 19 June at Enovitis in campo, the first day of this event organised by Unione Italiana Vini and Veronafiere with the main objective of directly testing the machines used by winegrowers in the vineyard.
The meeting, organised by the Corriere Vinicolo, the reference for information on the industry published by the UIV, will begin at 3 p.m. It will involve producers, associations and institutions that will each make their contribution about how a local phenomenon that has created a new way of drinking Prosecco in Italy and throughout the world is managed, supported and promoted.
In 2013, over 110 million bottles of Prosecco were exported around the world, for a value that is close to 300 million Euros, that is 40% of total Italian exports of sparkling wines for the year. An achievement that involved Italy consolidating its position on traditional markets such as the United Kingdom and the United States (where every other bottle of Italian sparkling wine consumed is labelled Prosecco Doc-Docg and Prosecco represents one third of all bubbles imported and sold in the States), but also on new and very new ones, such as China. Here too, the Prosecco wave is coming fast and furious. Between 2012 and 2013 alone, the volume of imports of Italian sparkling wines doubled, for a value of more than 14 million USD, for a market share of 22% (it was just 6% in 2006). Prosecco Doc and Docg wines represent approximately 35% of this value, a share that has tripled in just three years (source: Il Corriere Vinicolo).
Prosecco has therefore been able to cross the border, passing through mature markets and changing their fabric, defining and changing consumer habits, even deeply rooted ones. A well-deserved success thanks to the quality of the product and the strategic management by producers and industry representatives who are together in a challenge for the future: to maintain a strong territorial identity while communicating in an increasingly global market.
Speakers include Vasco Boatto, director of Cirve (Interdepartmental Centre for Research in Viticulture and Oenology). Mr Boatto will be explaining the numbers of a vitally important industry for the Italian economy as well as illustrating the production potential, looking at the markets of today and tomorrow. ICQRF and Valoritalia will be speaking, instead, about production control, while the representatives of the three Consortiums – Asolo Prosecco docg, Conegliano Valdobbiadene Prosecco Superiore Docg and Prosecco Doc – will be discussing, together with some of the finest producers of the three appellations, strategies to strengthen this exceptional phenomenon. Domenico Zonin will also be present as both the Chairman of the UIV and as a manufacturer.
Enovitis in campo is the first event of the newly signed partnership between Unione Italiana Vini and Fieragricola which aims to develop, under the Enovitis brand, several initiatives in support of Italian and European viticulture.
Enovitis in campo is deliberately an itinerant exhibition. Each year, it is held in a different location: the ninth, on 19 and 20 June 2014, will be taking place at the vineyards of Cattolica Agricola – Ca' Tron in Roncade in the province of Treviso, the largest farm made by a single body in Triveneto.
