The topics of growth and innovation were the key themes throughout the event. SAME DEUTZ-FAHR CEO Lodovico Bussolati illustrated the trends that will shape the agricultural world over the next decades, and the company´s strategy for growth. SAME DEUTZ-FAHR Executive R&D Director Massimo Ribaldone described the design and engineering choices behind the technical solutions applied in the new Explorer tractor range. Wolfgang Egger, the style director of Italdesign Giugiaro, gave a fascinating address on the history of design as seen through different SAME tractors over the years.

This was followed by the round table titled “Italy Invests: creating successful products and keeping this success going” participated in by Cavaliere Giorgetto Giugiaro, honorary chairman of Italdesign Giugiaro, Wolfgang Egger, SAME DEUTZ-FAHR Vice Chairmen Aldo and Francesco Carozza, and Lodovico Bussolati. A speech by SAME DEUTZ-FAHR Chairman Vittorio Carozza concluded the activities.

The event continued with a gala dinner, during which five European farming families were awarded prizes in recognition of their long-standing loyalty to the SAME brand.

The all-new Explorer will also be in the spotlight at the SAME stand at the EIMA show in Bologna, which opens its doors tomorrow. With three families and a total of eleven models, FARMotion engines, a new cab and new transmissions, the new generation Explorer is, once again, the ideal work partner created by SAME for today´s farmers.