Cruzen will be focusing his efforts in three primary areas: Expanding global brand awareness to increase international sales; Targeting and forming strategic partnerships in the grain handling and storage industry; Dryer dealer recruitment in areas where M-C has limited representation. Cruzen has more than 31 years of experience, primarily in agricultural sales and service, and a total of 17 years with Mathews Company. “My whole life has been in agriculture,” says Cruzen. “I have a deep understanding from not only a manufacturing standpoint, but, from the customer's point of view,” which he says is a unique customer base. “Understanding these nuances are important in order to match a potential customer's needs with the right product that will help customers realize maximum profit potential,” says Cruzen. According to Jeremy Kemp, Sales & Marketing Manager, timing for the creation of this positon couldn't be better with what's happening at M-C right now.
“Our recent successful launch of our new and improved modular tower line, and a series of new products currently being developed and tested, makes this an exciting time to identify untapped growth opportunities in both the domestic and global market, to increase overall business,” says Kemp. “Having a savvy, dedicated person such as Jeff, with his level of experience, will reap great benefits for Mathews Company.” Headquartered in Crystal Lake, IL (U.S.A), Mathews Company has been a leading global manufacturer of high quality, innovative agricultural equipment, since 1954, specializing in grain drying. M-C is committed to “Building for the Future,” striving to provide superior products and unmatched service through innovation, expertise and quality. M-C dryers are available through authorized dealers worldwide. The company's web site is www.mathewscompany.com.
