2024. november 22. péntek Cecília

Agritechnica exhibitor survey results

Agro Napló
Agritechnica organiser DLG commissioned the Basel-based consultancy firm Wissler & Partner Trade Fair Marketing to conduct a representative survey amongst visitors at Agritechnica 2015. The survey, which took place on Friday 13 November, involved all exhibitor stands. The preliminary results are based on the responses of 1,677 exhibitors.

Overall result of participation at Agritechnica 2015

  • 90 % of exhibitors surveyed at the end of the event stated they had achieved a positive result overall (2013:   86 %)
  • 68 % of these claimed participation had been very good and good (62 %)
  • 22 % said it was satisfactory (24 %)
  • 7 % thought it was less satisfactory and poor (11 %)
  • 3 % made no comments (3 %)

Number of visitors:

  • 84 % of exhibitors experienced high, good or satisfactory levels of attendance at their exhibition stand (2013: 75%)

Visitor quality:

  • 86 % of exhibitors said the professional quality of attendees was very good, good or satisfactory (2013: 85 %) 

Contacts with new clients: 

  • 79 % of exhibitors at Agritechnica 2015 succeeded in establishing contacts with new clients (2013: 76 %)
  • 49 % made numerous new contacts (48 %)

Contacts with visitors from Germany:

  • 81 % of exhibitors made positive comments about the their contacts with visitors from Germany (2013: 77 %)

Contacts with visitors from other states:

  • 77 % of exhibitors made positive comments about the their contacts with European visitors (2013: 74 %)
  • 50 % made positive comments about their contacts with visitors from outside Europe (2013: 47 %)

Expectations for post-tradeshow follow-up business:

  • 81 % of exhibitors said the prospects for follow-up business looked good (2013: 78 %), whereby of these 
  • 49 % said prospects looked very good and good and (49 %)
  • 32 % said prospects were satisfactory (29 %)
Címlapkép: Getty Images
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