Preliminary results of Agritechnica visitor survey

Agro Napló
Agritechnica organiser DLG commissioned the Basel-based consultancy firm Wissler & Partner Trade Fair Marketing to conduct a representative survey amongst visitors at Agritechnica 2015. To this end, Wissler & Partner put questions to some 5,351 attendees at various locations throughout the exhibition. These are the results.

Where did visitors to Agritechnica 2015 come from?

77 % Federal Republic of Germany (2013: 76 %)

32 % Northern Germany (Lower Saxony, Schleswig-Holstein, Hamburg and Bremen) (33 %)

18 % West Germany (North Rhine-Westphalia) (17 %)

24 % Southern Germany (Bavaria and Baden-Württemberg) (24 %)

14 % Southwest Germany (Hesse, Rhineland-Palatinate, Saarland) (15 %)

12 % East Germany (new federal states and Berlin) (11 %)

23 % Abroad (24 %)

 

What reasons did visitors give for visiting Agritechnica 2015?

35 % Find out more about the latest innovations and trends (2013: 35 %)

34 % Talk to manufacturers (34 %)

29 % Get an overview of the market and supply situation (29 %)

22 % Enquire about products/systems/applications (26 %)

21 % Engage in exchanges with colleagues (21 %)

20 % Prepare for upcoming investments (19 %)

14 % Maintain and cultivate existing business contacts (14 %)

13 % Look for new international products and solutions (14 %)

12 % Make new business contacts (14 %)

7 %   Redirect/start new professional activities and seek employment           

6 %   Take part in the Technical Programme (forums/presentations/conferences) ( 7 %)

(Multiple responses)

What sectors of the economy did the visitors represent?

69 % Agriculture and forestry (2013: 66 %)

15 % Trade/industry (16 %)

16 % Other (18 %)

 

Are investments planned in the next two years?

71 % of independent farmers/foresters are intending to make an investment (2013: 75 %)

Of the enterprises planning to invest

54 % wish to expand existing lines of business (51 %)

52 % want to replace machinery and equipment (57 %)

15 % will be launching production in a new business sector (15 %)

21 % are still in the planning phase (20 %)

8 %  are not planning to make any investments (5 %)

 

What is the scale of the farming enterprises operated by visitors to Agritechnica 2015?

9 %   1 ha to 20 ha (2013: 12 %)

13 % 21 ha to 50 ha (15 %)

21 % 51 ha to 100 ha (23 %)

30 % 101 ha to 300 ha (28 %)

8 %   301 ha to 500 ha (7 %)

6 %   501 ha to 1000 ha (5 %)

5 %   1001 ha to 2000 ha (4 %)

8 %   2001 ha and more (6 %)

 

How did visitors rate Agritechnica 2015 overall?

98 % positive rating, broken down as follows:  (2013:   98 %)

85 % rated it as very good and good (85 %)

13 % said it was satisfactory (13 %)

1 %   less satisfied (1 %)

1 %   not satisfied (1 %)

Címlapkép: Getty Images
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