Adrenaline-pumping thrills, when the Monster Jam tour sponsored by BKT comes back to Europe. In its 18th year, the American show is enjoying ever more success on new stages and enthusing an increasing number of fans. Every year, the event attracts the attention of over 4 million spectators in America and worldwide.
The tour schedule includes seven European cities in five countries.
The first stage is on June 4 in Barcelona - Estadi Olímpic Lluís Companys, then the tour proceeds on June 11 in Madrid - Vicente Calderón Stadium, on July 2 in Rotterdam – Stadium Feijenoord, and on September 3 in Cardiff - Principality Stadium. From September 17, stages are scheduled in Gothenburg - Ullevi Stadium, and on October 8 in Frankfurt - Commerzbank-Arena. The European tour ends with the show at the Friends Arena in Stockholm on November 12.
Monster Jam is an unrivaled and unparalleled show, in which the huge Monster Trucks compete with amazing acrobatic stunts, upturns, jumps, and time races over obstacles. The result is a virtually breathtaking event!
BKT plays a fundamental role in the show. In order to enable Monster Jam Truck drivers to perform the most spectacular acrobatic feats, the company has conceived and designed a purpose-built tire: the BKT Monster Jam Tire. Thanks to its extraordinary impact resistance along with outstanding performance, it is the best ally in any competition - from racing to freestyle.
For the third consecutive year, BKT supports the show as the official and exclusive tire manufacturer of Monster Jam based on an agreement with Feld Motor Sports®, the producer of Monster Jam world tours.
The cooperation has proven successful: the thriving show is growing every year more popular, with an increasing number of spectators and rising media attention. This turns into a considerably strengthening of BKT's positioning and brand awareness on a global scale.
