LEMKEN's new AgroFarm: allowing also training on the field

Agro Napló
LEMKEN, the agricultural machinery specialist, established AgroTraining as a separate training department as early as in 2008 in view of the large number and diversity of sales markets and our sophisticated technology with its numerous operating options. Headed by Peter Baumgärtner, this department now employs six trainers, who provide training to about 5,000 employees and sales partners every year – reason enough to establish a separate AgroFarm only four kilometres away from our Alpen headquarters.

The investment of more than EUR5 million for the AgroFarm therefore opens up new opportunities and is an investment in the future. The training hall alone, which covers an area of 1,400 m² with separate sections for our Ploughs, Stubble Cultivation, Sowing and Crop Protection product groups, offers excellent opportunities for explaining our machines. However, we are, above all, able to access adjacent fields to demonstrate implements directly in practical use. Together with the modern seminar rooms in the facility, some of which offer direct views of the hall through windows, up to four groups can be trained concurrently in the new facility.

An existing farm house on the 11,000 m² site was additionally restored to its original glory. It now houses the canteen, and the adjacent generous garden further supports a pleasant learning environment.

All of the training units delivered comprise of three modules: Participants are trained in theoretical background knowledge first, followed by practical exercises using the implements in the hall before they are finally given ample opportunity for testing and practising outside in the field. The programme extends from training on fundamentals and innovations for sales staff and LEMKEN employees through to specialised training for service staff of specialist agricultural machinery dealers and our own after sales colleagues in our more than 50 international markets.

Címlapkép: Getty Images
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