anover, Germany, 6th September 2017 – Today's farmers need exhibitions more than ever because innovations are being introduced at an ever-increasing rate, according to Agritechnica Project Manager Marie Servais. She says that while there is a solution for virtually every problem a farmer might face, with so many solutions around, it can be difficult to find the correct one for an individual farm.
“That's a key reason why so many farmers visit Agritechnica in Hanover, Germany, every two years,” says Servais. “Finding an innovation that suits your farm is almost guaranteed if the number of innovative product launches at Agritechnica is anything to go by. This year we have had over 300 new solutions registered for an innovations award. These are typically products have never been shown anywhere before. In fact, farm machinery manufacturers regularly time their product launches to coincide with Agritechnica.
“Whether you are looking for a specific new item of farm machinery to increase the efficiency of your farming business, or considering much larger-scale changes such as a move to minimum-tillage cropping, or a major farm diversification project, Agritechnica is the event that will present you with all the solutions in one location.”
This year, Agritechnica will focus on the theme “Green Future–Smart Technology”, adds Servais, as all around the world farmers are working to harmonize productivity with conservation of resources and environmental protection to farm more sustainably.
“To achieve this in today's increasingly digitally networked world, farmers need efficient technology and know-how that they can put to good use,” she says. “Agritechnica offers both, and under its guiding theme will present forward-looking technologies and development trends that will enable sustainable increases in agricultural productivity.
“And there is another important reason why farmers attend Agritechnica, and that is networking. Many visitors find it easier to exchange ideas with farmers from other countries than with those in their own communities. Sometimes talking to a farmer from half-way around the globe will give you a fresh and new perspective that helps you take your business forward.
“As a farmer, you are the CEO of your farming business, responsible for its performance and development,” adds Servais. “Agritechnica's 450,000 visitors represents a large number of farming CEOs, and know-how, all gathered in one place. Going to an agricultural exhibition like Agritechnica is a chance to get away from the farm, and get a broader perspective on your industry.
“With most farmers working and living in the same place for most of the year, the opportunity to get away and take a look at what other farmers are doing, and explore the kind of equipment they are using to make their farms even more efficient, is a valuable exercise.”
More than 2800 companies have signed up to exhibit at Agritechnica 2017, which takes place at Hanover's exhibition grounds from the 12 to 18 November (with special preview days on 12 and 13 November). The event is the world's largest exhibition for agricultural machinery, with exhibitors spread between 23 themed halls covering an area of over 40 hectares.
