Overall result of participation in Agritechnica 2017:

• 89% (2015: 90%) of exhibitors reported a positive overall result of their participation at the end of the exhibition
• 71% (2015: 67%) reported the result was very good or good
• 18% (2015: 23%) reported the result was satisfactory
• 7% (2015: 7%) reported the result was less satisfactory or bad
• 4% (2015: 3%) did not specify the result

Assessment of the number of visitors:

• 82% (2015: 82%) of exhibitors had very numerous, numerous or satisfactory numbers of visitors to their booth

Assessment of the quality of visitors:

• 84% (2015: 86%) of exhibitors rated the professional quality of the visitors as very good, good or satisfactory

Contact with new customers:

• 79% (2015: 78%) of exhibitors reported contact with new customers during the Agritechnica 2017
• 51% (2015: 48%) of exhibitors reported numerous contacts with new customers

Contact with visitors from Germany:

• 79% (2015: 81%) of exhibitors commented positively on their contact with visitors from Germany

Contacts with visitors from outside Germany:

• 78% (2015: 76%) of exhibitors commented positively on their contacts with visitors from other European countries
• 56% (2015: 49%) of exhibitors commented positively on their contacts with visitors from countries outside Europe

Expectations for business resulting from the trade fair:

• 78% (2015: 79%) of exhibitors rated the after-sales prospects for the fair as positive
• 50% (2015: 47%) rated these prospects as very good or good
• 28% (2015: 32%) rated these prospects as satisfactory

Preliminary results of visitor survey

The organizer of Agritechnica 2017, DLG (German Agricultural Society), commissioned the company Wissler & Partner Trade Fair Marketing, from Basel, to carry out a representative survey among visitors to this year's event. The preliminary results below are based on interviews carried out at different locations of the exhibition with 4,393 visitors.

Where did visitors to Agritechnica 2017 come from?

• 76% (2015: 78%) Federal Republic of Germany
• 33% (2015: 32%) Northern Germany (Lower Saxony, Schleswig-Holstein, Hamburg and Bremen)
• 16% (2015: 18%) West Germany (North Rhine-Westphalia)
• 25% (2015: 25%) Southern Germany (Bavaria and Baden-Württemberg)
• 13% (2015: 14%) South-west Germany (Hesse, Rhineland-Palatinate, Saarland)
• 13% (2015: 11%) East Germany (Eastern states and Berlin)
• 24% (2015: 22%) outside Germany

What were the reasons for visiting the Agritechnica 2017? (Visitors could state multiple reasons)

• 34% (2015: 35%) information on news and trends
• 34% (2015: 34%) discussions with manufacturers
• 28% (2015: 29%) market and supply overview
• 23% (2015: 23%) information on products / systems / applications
• 22% (2015: 20%) network with colleagues
• 21% (2015: 20%) investment preparation
• 14% (2015: 14%) maintenance of existing business relationships
• 14% (2015: 13%) search for new international products and solutions
• 13% (2015: 11%) make new business connections
• 7% (2015: 7%) vocational (re)orientation and job search
• 7% (2015: 6%) technical program (forums / lectures / conferences)

Which sectors did the visitors come from?

• 66% (2015: 69%) agriculture and forestry
• 16% (2015: 14%) trade/industry
• 18% (2015: 17%) other

Are investments planned in the next two years?

• 74% (2015: 71%) of self-employed farmers, forest managers and managers intend to invest within this time scale

Visitors' investment intentions:

• 51% (2015: 54%) intend extending existing operations
• 57% (2015: 52%) intend replacing machinery and equipment
• 19% (2015: 15%) intend starting production in a new enterprise
• 18% (2015: 22%) are still in the planning phase
• 8% (2015: 7%) are not planning to invest

How much land do the farmers who visited Agritechnica 2017 manage?

• 11% (2015: 9%) are responsible for 1 ha to 20 ha
• 12% (2015: 13%) are responsible for 21 ha to 50 ha
• 21% (2015: 22%) are responsible for 51 ha to 100 ha
• 27% (2015: 29%) are responsible for 101 ha to 300 ha
• 9% (2015: 8%) are responsible for 301 ha to 500 ha
• 6% (2015: 6%) are responsible for 501 ha to 1000 ha
• 6% (2015: 5%) are responsible for 1001 ha to 2000 ha
• 8% (2015: 8%) are responsible for 2001 ha or more

How did visitors rate Agritechnica 2017 in general?

• 98% (2015: 98%) of the visitors rated the event positively
• 86% (2015: 85%) rated it very good and good
• 12% (2015: 13%) rated it satisfactory
• 1% (2015: 1%) rated it less satisfactory
• 1% (2015: 1%) rated it unsatisfactory