Xtractor 2018 is getting ready for departure in a few days and BKT, a main sponsor of this fascinating adventure, launches its dedicated communication project. Starting from March 26, the mini website Xtractor.bkt-tires.com, created by the multinational corporation headquartered in India for the purpose of fostering its significant contribution to the expedition and inspiring the audience's interest and passion, will be online. The entire Xtractor adventure can be witnessed on the official BKT social channels with weekly comments and real-time news of the most exciting and astonishing moments of the journey. This way, followers will continuously be updated with all happenings and occurrences around the venture and can share the team's emotions and the breathtaking challenges they face while driving the McCormick tractors equipped with BKT tires on the trail of unexplored routes.
Xtractor.bkt-tires.com is hence ready to provide internautes with an overall and passionate view of the multifarious aspects of this extraordinary itinerary through unspoiled South-African landscapes – facets that go from naturalistic to solidarity-based, from ethnographic to historic-geographical. In the spotlight also events seeing the company as a main player when meeting local tire dealers, taking part in the Nampo trade fair as well as in two humanitarian projects.
The website has three main sections: Expedition highlighting BKT's role as a sponsor and tire supplier including the display of the products equipping the McCormick tractors, i.e. Agrimax Force and Agrimax RT 657; Drivers where you can find the six drivers' profiles enriched by some personal photos and chatter. Route narrating in detail the entire expedition by means of a comprehensive photo documentation.
In a nutshell, the website is a relevant platform for daily facts and updated information integrating preset textual contents, video-photographic material composed by the photojournalist on the spot and a variety of info-graphic solutions aiming at telling each episode of this adventure story. In addition, the itinerary is documented – stage after stage – through the main characters' storytelling. A real “travel diary” narrating in a straightforward and emotional way all details and peculiarities encountered on the trail, the amazing challenges faced day by day and the impressive distances mastered. All this is presented in a captivating graphic mood – fully in line with the expedition's intrepid spirit and the suggestive surrounding where it takes place midst of unspoiled nature and desert beaches bathed by the ocean.
Follow the adventure of Xtractor Around the World on Xtractor.bkt-tires.com and the official social media channels – Facebook, Instagram, Twitter, Youtube and LinkedIn.
