The collaboration expands the geo-konzept product portfolio beyond retrofit guidance systems, and is designed to benefit farmers with Topcon Agriculture's advanced automation solutions including sensor applications and IoT integration. The focus includes distribution of precision farming solutions for standard applications as well as for organic farming, special crops and vegetable growing.

Fabio Isaia, CEO of Topcon Agriculture, said, “We are very proud to announce our new joint effort. Topcon Agriculture and geo-konzept share the same vision for the future of agriculture, especially regarding the adoption of new IoT technologies. Together, we will be able to offer a stronger portfolio of products and solutions to meet our customers' needs and support them in the best possible way. This is a perfect match that will boost our business in the European market.”

Thomas Muhr, CEO of geo-konzept, said, “Our professional customers expect us to be at the leading edge of technology. While automated guidance still is among the more popular technologies of the markets we serve, our clients expect us to further integrate hardware solutions with the increasing amount of data they have to handle on their farms. Our staff of specialists with more than two decades of experience always works close to our customers. This is seen as a prerequisite for success in a demanding market, which strongly depends on the availability of systems and infrastructure. Our partnership with Topcon Agriculture will be very beneficial for all segments of our market in this respect.”

For more information, visit topconagriculture.com or geo-konzept.de.