BKT's appearance revolves all round soccer at EIMA 2018, the International Agricultural and Gardening Machinery Exhibition. For this occasion, the Indian multinational group has decided to show its passion for soccer, the most popular sport in Italy, by inviting to its stand Paolo Rossi, a hero in the Italian soccer history. Later, the legendary Pablito will also be a main player at the evening charity event in the splendid setting of Palazzo Gnudi in Bologna, where his shirts are sold by auction. All funds raised will be donated to Parada Italia, the volunteer association supporting children and teenagers living in the streets of Bucarest, Romania. Not to be missed at the stand is the distribution of thousands of footballs for free as well as the extraordinary dribblings by Iya Traoré. A manifold program shared with Univergomma, the Italian distributor for agricultural and agro-industrial BKT tires for the Italian market.
Former football star and World Cup Champion Paolo Rossi, who scored not less than six goals at the 1982 World Cup is a legend for all Italians. His bravery significantly contributed to Italy's victory and made him an eternal legend in the history of Italian soccer. Today he is ready to take the field along with BKT to meet all his fans and to participate in an evening event under the sign of charity, solidarity and humanitarian values that have distinguished the Indian multinational group's spirit ever since. All funds raised by auctioning Pablito's shirts will be used for taking many children and teenagers away from the streets in Bucarest, bringing them back to their original families, or providing them a new future by means of educational projects and job opportunities.
“I am glad to be here at EIMA 2018 along with BKT, a large company operating in the agricultural sector, and I must say we have lots in common: resoluteness, determination to meet set targets, social sensitivity, for which the charity auction organized for the evening on November 9 is evidence, and last but not least enthusiasm and passion for the field - whether it is a football pitch or an agricultural one,” affirms Paolo Rossi. - “I love everything that grows and blossoms in the fields. My farm stretching over 80 hectares is an important green lung producing excellent wine and oil. In the same manner, I love the young talents growing on the pitches of the Serie B championship – today Serie BKT.”
BKT has indeed this year become sponsor of the second league championship taking its name to the entire world. A three-year partnership has been stipulated with Lega Nazionale Professionisti B, the governing body for the Serie B soccer championship in Italy. The cooperation also supports young talents by means of a program dedicated to youngsters making their debut, to football schools and the stadiums in the cities the Serie B teams belong to. Growth and union have hence become the founding values of the Serie BKT clearly expressed in the company's claim, namely Growing Together.
But that is not all. EIMA is also a moment of entertainment and interaction with the audience, as it has always been BKT's distinguishing mark, including the traditional football distribution to visitors, and Iya Traoré's spectacular performance, who had already enthused visitors at previous international trade shows with his freestyle football. On an outdoor space at EIMA, an authentic tunnel with cubicles has been built in order to live the thrill and backstage emotions up to entering the pitch, providing a perfect fully-lived soccer experience to visitors.
BKT's team mate at EIMA 2018 is UNIVERGOMMA, one of the first tire importers and distributors on a national level. Ms. Lucia Salmaso, MD of BKT Europe explains the reasons for this partnership: “It is a pleasure for us to be here at Bologna together with UNIVERGOMMA, one of our top distributors in the farming sector in Italy since 2010. A great player coming up with many aces such as a tight network of specialized agents on national Territory, technical expertise and an excellent after-sales customer service, which is essential for us. A perfect support for BKT tires that are very technological products requiring a skillfull and reliable presence on the market. For this reason, it is the right thing giving visibility to this winning cooperation even in front of the public at EIMA: BKT and UNIVERGOMMA, together for a future…scoring goals!”
BKT @ EIMA 2018 – from November 7 to 11, 2018 at BolognaFiere.
Hall 36 – Aisle A / Stand 10
