User-focused. It is with this powerful concept that BKT officially launches its new website. www.bkt-tires.com has a new look, but the content is now more important than ever, acting as the link between BKT and its users.
Instead of relying on the usual “About Us” section, this time BKT is choosing a direct approach with the slogan “About us is all about you”, as if to say “BKT is you”.
Adopting this principle, the website has been created with a particular graphic interface, to make the experience more user-friendly, also thanks to the use of numerous videos and images, new icons, simple and quick data searches, and some technical adjustments, such as the new tool to indicate tire loads and pressures.
Yes, BKT's tires are now no longer just a photo gallery, but real pieces of “reportage” written by those who have used and tested the tires and who will tell us about their experience on the website.
BKT Stories, i.e. the reports by the ambassadors of BKT tires, play a key role on the new website and will increasingly enhance the portfolio of experiences, through direct and open dialogue, from user to user. So everyone will be able to find the solution for their needs and identify with the trends in their own everyday work.
BKT invites people to follow the website closely, because BKT Stories will offer a genuine story with accounts from all the sectors in which BKT operates and from around the globe. It will be a unique experience to be able to see people doing the same job, but in completely different parts of the planet and with different needs and machinery. Owing to these different needs, the BKT website offers content tailored to the local area, and as dialogue is important, it is essential to speak the same language, that is why the website offers fully 9 different languages, making this platform a real personal “journey”, wherever users may be.
Besides BKT Stories, there are two other major innovations: the area dedicated to the Group's numerous CSR initiatives – to discover the Company's generosity, sense of solidarity and care – and the in-depth analyses of numerous themes.
www.bkt-tires.com is thus a window on to the BKT world, a unique experience where the key concept is sharing and listening, as this is the only way of Growing Together, as the Company's claim states. And it is thanks to listening to the needs of its users that BKT has managed to grow, to improve: a new element to tell them, “BKT is you”.
