The BKT network starts today with the first episode, a fresh digital TV format, a “window” on to the BKT universe. Each week this digital channel will host new episodes covering the widest range of BKT-related themes with a rich offer in terms of new and exclusive content. From technical training to insights into the company and its tires - tests included, BKT Stories with first-hand accounts from users around the globe, looking behind the scenes of sports sponsorships, exhibitions, CSR activities and much more besides, both live and streamed.
BKT Network reflects the successful marketing strategy of the Indian Group which specializes in Off-Highway tires, i.e. a mix of contents (always available worldwide) which let the user Discover, Learn, Have Fun.
