BKT ended 2020 with sport and solidarity. It did so through soccer by promoting and adhering to numerous initiatives which involved various stadiums in Italy (as Title Sponsor of Serie BKT), France (as Title Sponsor of Ligue 2 BKT) and Spain (as Official Global Partner of LaLiga).
It did so because sport also means this: not only fun and entertainment, but also helping and sharing. And in this period we need support and solidarity more than ever.
Fundraising for less well-off children, campaigns to buy food for the neediest and surprise gifts for young fans: these are some of the activities which BKT supported over the recent Christmas period, in order to make these holidays less stressful and more joyful for a lot of people.
In Italy, for example, as Title Sponsor of Serie BKT, BKT joined up with Lega B and Cesvi in launching the fundraising campaign #entraingioco dedicated to child protection. The campaign aimed to highlight the rights of all children, including and above all those children who do not have the means or the chance to play, have fun and be carefree.
During this initiative, in the 14th round of matches in Serie BKT in December, the official match ball was symbolically carried out to the center-circle by young fans from the home teams.
In addition to BKT's 10,000 euro donation, the Cesvi Foundation also received the money from the auction of official match balls and shirts signed by the captains of the teams in Serie BKT which were sold through the charitystars.com/entraingioco platform. The initiative ended on January 13 with the termination of the auction which collected over € 3,400. The #entraingioco campaign was very successful in Italy, generating over 400 articles in Italian media and reaching over 110,000 people on social media.
Children were again at the heart of the charitable campaigns promoted in France at Christmas by BKT, which has been Title sponsor of Ligue 2 BKT since July 2020. BKT chose to give autographed team shirts to some young fans who were selected on the basis of their particular and moving stories, sending them video messages made by their favorite players. Moreover, BKT also decided to support the individual non-profit organizations involved in the initiative through a 500 euro donation. The stories of this campaign's young stars were also published on the social media of the teams in Ligue 2 BKT involved in the initiative.
In Spain BKT instead adhered to the LaLiga campaign #RetoSolidarioLaLiga, which was organized in collaboration with Banco Santander and FESBAL (Spanish Food Bank Federation), to collect funds for the purchase of food for families in need.
Thanks to the amount collected of over € 130,000, FESBAL was able to buy 122 tons of food preserves, thus donating rice, pasta, pulses and baby food for the less well-off. In recent weeks the initiative has reached over 2,000 families, enabling them to enjoy a more peaceful holiday period.
BKT, Official Global Partner of LaLiga, joined this initiative by donating € 5,000 to the cause and making available in December, during the 18th and 19th rounds of matches in the LaLiga championship, one minute's promotion on the pitch side LEDs to encourage fans to adhere to the initiative by donating even just a few euros to help the neediest.
