Prices for natural rubber, synthetic rubber and chemicals etc. have seen a severe increase. The same is true for ocean freight cost. Despite these very challenging conditions, customers will only face a fairly moderate increase of tire prices.
“The rising cost of some major raw materials is becoming more and more of a challenge, and prices are going through the roof”, says Angelo Noronha, President EMEA at Yokohama Off-Highway Tires. He continues: “In sum, this makes for strong effects, most of which will be absorbed by YOHT EMEA and hence will keep consequences for our customers to the minimum. However, a 4.5 to 5.5 per cent increase of prices will be
inevitable.”
The first price increase of 4.5% to 5.5% was implemented on 1st Jan 2021. The new pricing will apply to the entire portfolio of Yokohama Off-Highway Tires EMEA (Alliance and Galaxy brand) and will take effect from 1 April 2021.
