Mr Rivolo moves across to his new position from within CNH Industrial, the parent company of Case IH and STEYR. His previous role was based in South America, as commercial director of Case IH for Brazil, based out of CNH Industrial's Sorocaba facilities.

As business director for southern Europe, Mr Rivolo is now responsible for some of the most important European growth markets for both Case IH and STEYR, comprising Italy, Spain, Portugal and Greece. In addition, as the new head of key accounts in the region, he takes charge of the relationships between Case IH and STEYR and the two brands' large-scale fleet-buying customers.

“The southern Europe region is particularly important for Case IH and for STEYR, both within Europe as a whole and on a worldwide basis,” says Mr Rivolo.

“I am looking forward to working with our dealers and customers across Italy, Spain, Portugal and Greece to ensure they benefit from the best our brands have to offer in terms of equipment, services and support.”

Mirco Romagnoli, Vice President Case IH and STEYR Europe, is confident Mr Rivolo and the dealers he is working with will help to boost recent growth for the brands across southern Europe, among both individual customers and key account fleet business buyers.

“I'm pleased to welcome Paolo back to Europe, and am looking forward to working with him to grow Case IH and STEYR business in what is a very important geographical area for our brands.”