“The sense of continuity is something that has always been the essence of what we are”. With these words, BKT presented their previous advertising campaign in 2015. Perfectly in line with that “sense of continuity” that has always been present in its DNA, the Indian company is now presenting their new advertising campaign at Agritechnica 2017, with a meaningful slogan: “A long way together”.
“A long way”, because BKT has gone a long way to develop and produce increasingly innovative and reliable tires, in terms of efficiency, resistance, long duration, excellent performance, and cost optimization. “Together”, because this result has been possible only together, in a steady and passionate collaboration between BKT, which designs and produces them, and distributors who globally propose the different products and gather feedback from the users and from those who literally work "on BKT tires" every day, be it on an agricultural tractor, on a dumper or on a container handler.
The new campaign message to the users is set into seven different contexts, which clearly identify the different kind of public they are addressed to. They all have the tire as protagonist, but the landscape changes: a farm, a mine, a dock or a logistics warehouse, in order for everybody to recognize his daily working environment, always in a peaceful atmosphere that conveys a positive view of the future.
“The new advertising campaign shall be released on magazines, fair fittings and outdoor advertising, as well as in the fittings of BKT events” – says Lucia Salmaso, AD of BKT Europe – “and for sure this is going to help us consolidating communication with our clients. The new slogan recalls the company's payoff ‘Growing Together', where the word ‘together' means, above all, sharing, not only know-how, innovation, and field experiences, but also values and targets. We want our clients to fully understand the important roles tires play in enhancing their vehicle's potentials, thus increasing profitability. BKT is at their side in their daily work, in order to share successful stories to shape our future”.
