BKT returns to EIMA 2021, in Bologna, with a totally new format, presenting a new concept of virtual communication.

From 19 to 23 October, in fact, on the company's stand (PAV. 36, B1) visitors will be able to try an interactive and hybrid experience, halfway between the virtual and the real, exploring all the brand's innovations in digital mode.

It is the BKT Virtual Experience: from the space set up on the BKT stand and organized in themed rooms, visitors can take part in an unparalleled digital journey that leads them into a completely immersive environment.

Here they can discover in a completely virtual way, through real avatars, all the innovations in products and in the brand in the agricultural industry. Visitors also have the opportunity to connect remotely with BKT technicians and sales staff of the Italian distributor UNIVERGOMMA SpA, to satisfy every curiosity and request.

Not only will it be possible to be catapulted into the virtual stand of BKT, but also while exploring it independently, to click on video, photo and 3D content to learn more about each product or subject of interest, while at the same time talking with the BKT representative online.

And visitors also have the possibility to interact with the avatar of the person they are talking to and with the avatars of the other people present on the stand. A virtual reality within the real reality! Impossible to describe and must be tried.

Not only a trade fair. The BKT Virtual Experience will also be accessible remotely, giving the possibility to those who will not be physically at the event not to miss all the latest innovations presented.

This new format further confirms the trend towards digitalization and virtual communication embraced by the company in recent months.

The hope is, in fact, to maintain for the future a hybrid approach that can combine the digital with the real, allowing users to enjoy the contents in a more efficient and modular way.