Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is launching its new MF 6700 tractors at this year’s TechAgro Show in Brno. These new machines join the recently-announced MF 4700 and MF 5700 sub-130hp cab models, thereby completing the European introduction of this groundbreaking new family of tractors. TechAgro will be the first exhibition to see all three ranges under one roof.
The stand, hosted by Austro-Diesel, one of Massey Ferguson’s key distribution partners in Central Europe, will feature models from the full–line of MF machinery which offers customers a true taskforce of farm equipment, embracing tractors from 19.5-400hp, combine harvesters from 176-496hp, balers and materials handlers.
“The launch of these latest sub-130hp tractors is another strong step forward in our development of the Massey Ferguson brand,” says Campbell Scott, Massey Ferguson Director Marketing Services Europe/Africa/Middle East. “Aimed in particular at the mixed farm sector, the three ranges in this family of tractors will have a sales impact in every country in Europe. When added to our existing powerful line-up of tractors, we have the perfect product portfolio to satisfy customers across Europe – from the Mediterranean to the Arctic Circle.
“Three years ago we announced our intention to roll-out the new sub-130hp Series and we have delivered right on schedule. The MF 6700 launched at TechAgro is the culmination of Massey Ferguson’s significant investment in developing this Series and further evidence of our strategy to provide farmers with an unrivalled choice of modern tractors right across the spectrum of power and specification.
“As our latest new equipment introductions attest, we continue to make major investments in new product development as well as manufacturing and distribution infrastructure,” he explains. “We are committed to providing a full-line of Massey Ferguson machinery throughout our European Dealer network and are focused on reinforcing our customer service and ensuring an increased availability of exclusive Massey Ferguson expertise at local level.”
Alongside the trio of sub-130hp machines at TechAgro will be further tractors from the impressive MF line-up including the award-winning MF 5713 SL – Tractor of the Year 2016 (Best Utility). In addition, the stand will showcase the MF 3600, MF 5600, MF 6600, MF 7700 and MF 8700 tractors. The MF 7345 ACTIVA S and MF 9380 DELTA combines plus MF 2260 ProCut baler headline Massey Ferguson’s harvesting machinery display while the MF 9407 telehandler represents the brand’s materials handling offering.
Massey Ferguson TechAgro – machines on exhibit