Cooperation in Japan for agricultural equipment (Weidemann brand)

ISEKI & Co., Ltd., the third largest agricultural equipment manufacturer in Japan specialized in tractors, farming machines and gardening equipment, and Weidemann GmbH, a wholly owned subsidiary of Wacker Neuson SE and leading provider of compact, articulated Hoftracs, wheel loaders, tele wheel loaders and telescopic handlers for the agricultural sector have agreed to enter into a strategic distribution cooperation.

ISEKI plans to distribute Weidemann-branded wheel loaders and telescopic handlers in Japan via its extensive sales network. “We are delighted to have found a partner like ISEKI with such an excellent reputation to support the launch of Weidemann products in Japan,” explains Cem Peksaglam, CEO of Wacker Neuson SE. "I am very pleased to start a business partnership with Weidemann, one of the top innovative companies. We will make every effort to expand sales to the agricultural machinery market in Japan. I am confident this sales alliance will lead to further business growth of both companies," says Mr. Kinoshita, President of Iseki & Co., Ltd.

Over the coming years, agricultural holdings in Japan are expected to transition to modern, mechanized and efficient methods of farming. At the first stage, this will call for wheel loaders. As a result, the portfolio will be expanded in the future to include further compact equipment from Weidemann.