“Key agriculture machinery manufacturers such as AGCO, CLAAS, Case IH, John Deere and SAME DEUTZ-FAHR have endorsed the launch of Mitas Premium and are already starting to mount Mitas Premium on their newly produced agriculture machinery. Mitas is proud of these endorsements and is committed to meeting the highest expectations of its partners,” said Andrew Mabin, Mitas´ marketing and sales manager.
Mitas´ strategy is to build equity in a single brand, namely Mitas. Mitas Premium tyres bear the same premium quality and technical specifications as Continental tyres. Mitas has produced Continental-branded tyres under licence since 2004.
The Mitas Premium tyre line consists of rebranded Continental tyres and new products developed solely under the Mitas brand. Currently, Mitas Premium for European markets includes several leading tread designs besides SFT and brand-new VF tyres HC 1000, HC 2000, namely also SFT IF (Improved Flexion technology), CHO (Cyclic Harvesting Operation), SST (Silent Speed Tyre), AC 65, HC 70, AC70 T, AC85 Row Crop, AC90 Row Crop and AGRITERRA.
