In the presence of Peter Winter, President of the Budget Committee and Member in the Bavarian Parliament, a few days ago, at EXPO German Pavilion, an agreement was signed for cooperation between Unione Italiana Vini, represented by its General Manager Francesco Pavanello, and Messe München GmbH (MMG), whose representative was Reinhard Pfeiffer, General Manager of MMG and Director of drinktec.
The agreement between the organizers of Simei and those of drinktec, was thus officially formalized before the German authorities; it had started last August 2015, with the aim of joining the strong points of the two exhibitions, while creating a twin platform and making it the most important worldwide showcase for technology, trade and marketing in the sector.
SIMEI, the exhibition recognized as the international leader among the events dedicated to enological technology and techniques, will take place every two years, alternating between Milan and Munich, within drinktec, the exhibition considered as the world leader in technologies for beverages and liquid food.
In fact, after the forthcoming Milan edition of 3-6 November, SIMEI will be held for the first time in Munich, (11-15 September 2017), where it will have an exhibition area of 20,000 square meters, exclusively reserved for the enological sector.
The signed agreement, the first one of such importance on the international exhibition scene, also implies an involvement of SIMEI in the portfolio of drinktec events all over the world, such as "drink technology India", "food & drink technology Africa" and "China Brew China Beverage", regarding global key markets, where the Bavarian exhibition has already gained wide renown and presence.
The General Manager of UIV, Francesco Pavanello, declared himself proud of this cooperation agreement which ensures the visibility of SIMEI within such a prestigious event as drinktec, as well as a broader and mid/long-term joint project competence.
The General Manager of MMG and Director of drinktec, Reinhard Pfeiffer, commented “Messe Muenchen is very satisfied with this new collaboration. We believe it is a step ahead for both exhibitions. drinktec and SIMEI are focused on two different areas of the beverage sector and they will team up, creating a perfect cooperation.”
