“The 28th edition of SIMEI, due to be held at Fiera Milano next November, will be truly unique. Organisation began over a year ago to create an event that is not only a catalyst for all the best producers of technology dedicated to the world of wine, but is also increasingly shaping a place for operators in the wine sector and machinery and product manufacturers for wine and beverages in general to meet and exchange ideas, thanks to a series of international events and guests that will address, through conferences and debates, the central issues of our sector, anticipating trends and solutions as always ”.
This is how Paolo Castelletti, General Secretary of the Unione Italiana Vini, presented the 2019 edition of SIMEI, the leading international exhibition of winemaking and bottling technologies to be held at Milano Fiera - Rho from 19 to 22 November. An edition that can once again count on the presence of the top operators and that will provide a privileged venue for networking and discussion on the major issues in the sector and thus promotion of the innovations proposed by the industry. Moreover, while maintaining its "verticality" in the world of wine, SIMEI opens, in a comprehensive way, to similar supply chains such as oil, beer and the vast world of spirits that, with wine, increasingly share processes, production practices and, therefore, technology and accessories.
Among the main themes of the 2019 edition is design and architecture. The famous French architect Olivier Chadebost, creator of iconic cellar projects such as Chateau d'Yquem and Cheval Blanc, will be coming to SIMEI 2019 to present, in two important conferences, the new design trends linked to the world of wine. Another project signed by Chadebost will be the exclusive WineBar inside the exhibition: a sensorial experience in an atmosphere that fully reflects the personality of the archistar and his philosophy.
At Simei 2019, there will also be an important International Symposium on the wood sector. This will look at some of the world's leading wine producers and how they use this precious material and the relative prospects for development in the wine sector.
Another exclusive event will be the first International Conference of “Donne del vino” ('Women in Wine) who will be coming from all over the world to SIMEI to present their activities: an international group that will contribute to building a "global" debate, thus transforming the showcase into a big stage.
And another event at SIMEI 2019: the debate on packaging and visual design of extra virgin olive oil between the two main producing countries in the world with Luigi Caricato from Italy and Juan A. Peñamil from Spain, panels dedicated to the world of sparkling wines and champagne and what the future of these products will be in relation to climate change and, finally, a programme of meetings on training and updating on the subject of wine research.
"SIMEI is increasingly global," Castelletti concluded. Once again, the password for this edition will be incoming. In fact, over 400 buyers from all over the world have already confirmed their participation. For the first time, they will benefit from an online platform through which they will be able to register and fix direct appointments with exhibitors and guests in order to enjoy their visit to SIMEI in the most effective way. This is another service that represents a further strength of the event aimed at making relations more productive, allowing the wine world to operate on sure paths in a dedicated setting”.
