Driven by growth in demand for animal protein and dairy products, compound feed production is on the rise in India. Broiler feed is still the largest segment, but aqua feed is growing rapidly. Nutriad considers that there is strong potential for further growth of the compound feed segment if livestock challenges such as disease outbreaks, volatile livestock product prices and animal genetics are addressed.

BK Chew, APAC Director Nutriad, commented that ‘Asia Pacific is a focus region in Nutriad's strategic growth plans. With the hiring of Anand and Raja we will seek to further increase our presence in India as we will provide increased support to our customers and partners in providing practical answers for their production challenges.” 

Both Anand and Rajaram bring 20+ years of experience in the feed additive business and have an excellent understanding of the industry dynamics.

Anand said, “I look forward to working with the Nutriad Asia team. Nutriad's track record of converting technology into solutions is impressive.  The wide range of high quality products in mycotoxin management, digestive performance and palatability provide a great basis for partnering with local customers.” Added Rajaram: “On-going investments in the Indian subcontinent will drive ambitious growth plans that Nutriad has set in motion. Joining this team at this stage is an exciting next step in my professional career”

Nutriad, headquartered in Belgium, provides feed additives and services to over 80 countries worldwide through a network of own offices and distributors, supported by 4 application laboratories and 5 manufacturing facilities located on 3 continents. Find out more at www.nutriad.com