During the show, Nutriad launched its NutriTrace® minerals, a new line of organic minerals, developed by using state-of-the-art technology, which finally offers the industry new ideas on mineral nutrition. According to Guilherme Bromfman, Business Director for Nutriad in the Americas: “The NutriTrace® product line is a great addition to the company's portfolio as it represents an improvement on the industry standards, the same way our other technologies do, showing once again Nutriad's strength in science and research.”

The WPE also offered Nutriad the opportunity to present and discuss its recently concluded safety studies in support of the precision delivery coated sodium butyrate, Ultramix C®. “The safety studies, conducted in several renowned institutes in North America and Europe, required an investment close to a half million Dollars. Nutriad considers such an investment and commitment a must, as we need to make sure our customer's brand is protected” said Steve Moreland, VP Technical Services for Nutriad.

As market leader in the palatability business, with more than 50 years of experience, customers were keen to interact with Nutriad's technical and sales staff to find out about latest research and trends. The imprinting concept that Nutriad promotes generated a lot of interest from the producers present and confirmed the innovative strategy of the company.

Nutriad delivers products and services to over 80 countries through a network of sales offices and distributors. These are supported by four application laboratories and five manufacturing facilities on three continents. Find out more at www.nutriad.com.