With Join the Up Movement, the Manitou group is focusing on the theme of lifting - in keeping with its activity - as a metaphor for its commitment to uplift its employees' talents. The new employer brand is based on the coherency of experiences throughout an employee's career with the group: from the job application step, with special attention given to interviews and initial contacts with the company, to the orientation process upon arrival. Uplifting talents is also reflected in the company's ambitious training policy, which provides an average of two days' training annually per employee, as well as a number of mobility opportunities in France and to any of the 26 other countries abroad where the group directly operates. Laurence Berthou, the Group's HR communication manager, adds: "The 'Join the Up Movement' is the invitation that we extend to all our applicants: to join a dynamic, rapidly-growing group where the assignments enable all the employees to develop their skills and fulfill their potential. We are also promoting our mission, ambition and culture as part of our corporate social responsibility."

To implement its new employer brand, the Manitou group is using a number of levers for communication, and in particular recruitment fairs and the development of partnerships with some fifteen secondary and higher educational institutions. The group has also launched a new, more intuitive recruitment website, careers.manitou-group.com, that presents the company's job offers in France and abroad. It also presents the group's principal professions, from design to distribution, from purchasing to production, and from services to interprofessional activities.

With this new employer brand - a call to join a true movement - the Manitou group hopes to highlight, for the second consecutive year, the rich variety of its job offers. The Manitou group will be hiring more than 300 new employees in 2018, offering them a stimulating career with a prestigious French industrial group.