Soccer, the Italian number-one topic, will be the central theme of BKT's presence at EIMA 2018, the International Agricultural and Gardening Machinery Exhibition at BolognaFiere from November 7 through 11. The special presence of Paolo Rossi, a hero in the Italian soccer history, will make the heart of fans visiting the trade show beat faster. Playing the match side by side with the multinational group from India is Univergomma, the Italian distributor for agricultural and agro-industrial tires, based on a successful cooperation with BKT since 2010.
Not to be missed at the stand is the distribution of thousands of footballs for free, as well as the spectacular performance by Iya Traoré, the king of football freestyle and official player at BKT's main events worldwide.
The company has decided to show on the occasion of EIMA how strongly it feels about soccer, inviting former world champion football player Paolo Rossi, a legend for all fans in Italy, who scored not less than 6 goals at the 1982 World Cup. His bravery significantly contributed to Italy's victory and made him an eternal legend in the history of Italian soccer. On November 9, Pablito will be present at BKT and Univergomma's joint stand, ready to meet lots of his fans and to take many selfies with them.
Yet, that is not all. EIMA 2018 will be for BKT a moment of entertainment and interaction with the audience including the traditional football distribution to stand visitors and Iya Traoré's amazing performance, who had already enthused visitors at previous international trade shows about his wowing performance. Thanks to that success, the company has signed an agreement: BKT is, indeed, committed to supporting the IYA Foundation set up by the champion for the purpose of helping Guinean young people by means of educational and sport programs.
BKT clearly demonstrated its passion for sport - and football in particular - by stipulating a three-year partnership with Lega Nazionale Professionisti B, the body that governs the Serie B football championship in Italy, which has changed its name into Serie BKT as of this season.
Since sport is an international means of communication, BKT has also stipulated an agreement with the Ligue de Football Professionnel, the French professional football governing body: The multinational company from India is the Title Sponsor of the football competition Coupe de la Ligue for the coming six seasons – as of now “Coupe de la Ligue BKT”.
A multifaceted meeting, hence, at the stand of BKT @ EIMA 2018 – from November 7 through 11, 2018 at BolognaFiere.
Hall 36, Aisle A / Stand 10
