BKT and San José Neumáticos will not miss the two-yearly trade show FIMA, a major farming event in Spain. The Iberian market has such an importance for BKT that the company became Official Global Partner of LaLiga in August 2019 for the purpose of increasing BKT's brand awareness and of deepening users' knowledge. By speaking through the emotional language of sport, BKT actually aims at staying by users' side even in moments of fun in their free time.
This is why there will be a special guest at the stand: Fernando Morientes, Ambassador of LaLiga and football champion – a brilliant player in several European championships. The farmer footballer will be at the stand on Wednesday, February 26 giving an exclusive interview that the audience can follow live and signing autographs for all of his fan.
Not to be missed as well is the opportunity to take home an extraordinary selfie: visitors can enter the Photobooth and take a picture of them with the true LaLiga trophy to enjoy a precious memory of a special FIMA edition - a mix of sport and agriculture. BKT is a renowned brand that is appreciated by the Spanish farming market - above all thanks to its tires, which have gained a wide reputation. The company and its distribution partner for the Iberian Peninsula, San José Neumáticos, will display a tire selection at the trade show.
First of all, there is the brand new V-FLEXA, a radial Flotation tire designed for agricultural trailers. Thanks to the VF (Very High Flexion) technology, this product enables the transport of heavy loads at a 30% lower inflation pressure compared to a standard tire of the same size. V-FLEXA has a tread equipped with steel belts conferring major resistance to the casing. Weight is perfectly distributed thanks to the extra-large contact area. The tire is on display at the stand sized VF 600/55 R 26.5.
For agricultural trailers are two other showcased products, namely RM 500 (size 500/85 R 24) and RIDEMAX FL 693 M (size 500/50 R 17). The first is the ideal radial tire for implements in harvesting operations. Its strong casing and the special tread design provide high load capacity as well as high cut and chip resistance. RIDEMAX FL 693 M, instead, has been conceived as an optimum solution for daily travel on the road and for combined use with agricultural trailers, tank trucks and spreaders.
At the stand, there are also the most “famous” products of the AGRIMAX tire range for farming tractors. The exhibited products out of this lineup start with AGRIMAX V-FLECTO in two sizes VF 600/60 R 30 and VF 710/60 R 42. This tire enhances the performance of latest-generation tractors limiting soil compaction and ensuring major load capacity (+40%) at the same inflation pressure compared to a standard tire of the same size. The tire has an at-least-10%-longer product life-cycle compared to its standard equivalent and is the ideal partner for combined usage without any need for changing inflation pressure while changing from fields to road and vice versa.
It follows AGRIMAX FORCE in size IF 710/70 R 42, a cutting-edge BKT product, which has been specifically developed for high-power tractors (over 250 HP). This tire has a major load capacity at lower inflation pressure compared to a standard tire of equal size reducing soil compaction. In addition, while changing from field to road usage, AGRIMAX FORCE enables speeds of up to 65 km/h without changing inflation pressure.
Moreover, there is AGRIMAX TERIS, displayed in size IF 710/75 R 34, the ideal tire for all soil preparing and soil tillage operations. Designed for 4WD-high-power tractors, this tire provides excellent traction, high flotation capacity, and above all extraordinary riding comfort.
More than just products – BKT's success on the Iberian Peninsula is also the result of a traditional and consolidated cooperation with its partner San José Neumáticos, distributor of BKT tires for all sectors. What makes the difference is staying always close to users. This has been possible from a professional point of view thanks to the precious interface of experts on the territory. For this reason, BKT and San José Neumáticos will take place together at the 2020 FIMA edition – a unique team.
Last but not least, visitors can receive as a gift one of 6,000 footballs signed BKT, which are distributed for free at hall 7, stand B/10. The traditional football distribution follows the thrilling shows by the king of football freestyle Iya Traoré, who will enchant visitors with his jaw-dropping tricks.
