– In Bologna, everything is ready for the upcoming European Under 19 Championship of American Football, which will be officially kicked off during the opening ceremony on Sunday July, 28 at 9 p.m. at Piazza Minghetti. The event will involve the entire city from July, 29 to August 4, and particularly in the stadiums Arcoveggio and Bernardi – Parco Lunetta Gamberini – everything is ready.
BKT, a major global Off-Highway tire manufacturer, and a brand that is renown and recognized for some significant sport sponsorships, is the Championship's Presenting Sponsor based on an agreement stipulated with FIDAF, the Italian Federation of American Football.
The city of Bologna has been awarded with the privilege of hosting the Championship acing out many other candidates. In Italy, American Football is actually a consolidated reality with great many players and followers: around 100 associated teams and 7,000 registered members.
Emilia Romagna is certainly the region with the largest number of fans for this sport having 16 active teams including one woman team. No place could have been more appropriate hence.
American Football is a sport that gains increasingly popularity culminating right in the upcoming European Championships. Real evidence is given by the ever-highest participation rate in this edition of the European Championship with Italy, Austria, Denmark, France, Spain, Norway, Sweden, and Finland competing against each other fielding 500 athletes under 19.
BKT, who has made sport its main testimonial, is ready, too, sharing the values of fair play, respect for the opponent, team spirit, and the desire to win – the same values BKT upholds in its business.
The BKT brand can be seen on the banners placed around during all matches, in the area for interviews and awards, in the FIDAF app “Gameday” which enables to follow all match results in real time, on the federation's web site and social media, and on FIDAF TV, the Youtube channel transmitting all matches and much more in streaming.
The company will be present at all matches at an exhibition space within the stadiums fully dedicated to BKT, where fans can obtain exclusive gadgets.
Lucia Salmaso, MD of BKT Europe: “For us, this is much more than a simple sponsoring activity, we are physically there – almost on the field, we could say - to cheer, to rejoice, and to applaud the sport. Our best wishes go to all athletes participating in the Championship and ... sure, may the best team win!”
The European U19 Championship, hence, ensures great visibility to BKT that this way stays close to its customers and tire users not only during their job, but also when they have fun in leisure time – just like a real team. This event will effectively increment BKT's brand awareness in Italy, one of the main markets for the multinational group from India.
BKT is renown at a global level for its sponsorship in some of the mostly followed sport events. Ms. Lucia Salmaso, affirms their firm belief in this differentiating choice: “We are glad and proud of having chosen sport, and of making our contribution to its spread. First of all, because we do something good to this world and many athletes need support to grow, and secondly because we are making our brand more and more renown by associating it to extremely positive values. I'd say “top” – for us, there is nothing better than this.”
For information and tickets: www.fidaf.org
