Agritechnica is the world's leading trade fair for agricultural machinery. BKT's approach goes beyond the launch of innovative tire novelties offering a series of enthusing activities.

First of all the football record. The distribution of thousands of footballs given away as freebies has been a tradition not to be missed ever since. During this Agritechnica edition it will hit the 500,000-piece mark. Not only is this record worth to be celebrated, it also is a symbol for BKT's sportsmanship from any viewpoint: this includes the respect for the opponent, the passion for the challenge, a lively and fair competition as well as actually loving sports. Played sports. BKT has indeed widely demonstrated its bond with the world of sports by sponsoring several international sport events: this goes from football (LaLiga, Serie BKT and Coupe de la Ligue BKT) over cricket (KFC Big Bash League and Sankar Cement Tamil Nadu Twenty20 Premier League) to the thrilling stunts of Monster Jam.

Actually, for celebrating this important goal of 500,000 footballs, BKT has organized a series of engagement activities at its stand that will involve the audience present. Visitors will be able to play and win one of the 600 golden footballs particularly created for this purpose and offered as prizes by BKT.

BKT loves sport because it reflects its corporate philosophy: the excitement to achieve goals, the satisfaction to be awarded for sacrifice and efforts, the ability to break new records aiming at increasingly bigger dreams.

For this reason, another symbol for BKT are Iya Traoré's spectacular football shows. The king of football freestyle is official guest at the company's main events worldwide. At Agritechnica 2019, the champion will certainly amaze visitors with several sessions during the day. After the shows, the football distribution takes place.

Yet, BKT's focus is obviously not limited to sport. The company is sensitive to many other topics such as sustainability, social development and of course future farming as well as training the young operators in the agricultural sector.

This is why the company has decided to sponsor Young Farmers Day, a program with several gatherings and meetings for young farmers and about their opportunities for the future. The event takes place on November 14 during Agritechnica and will conclude with the Young Farmers Party.

BKT at Agritechnica: the future is here

BKT starts with the future at Agritechnica 2019 and deploys an entire fleet of tires at its stand – whether they are novelties or best sellers – they are connected by an ambitious technology project. For BKT, this topic is not a competition; it is an essential mode that pushes the company to search the best response to the issues of modern and future agriculture, naturally linked to sustainable production. Indeed, nowadays manufacturers are called to provide innovative solutions to increase efficiency of operations safeguarding at the same time both the environment and the people living within.

Among the many possible sustainable paths that make this sector a real and lively challenge, BKT has decided to focus on soil protection, an essential element for a “careful” production. At Agritechnica, the company comes out with three novelties: FL 633 PERFORMA designed for agro trucks in addition to V-FLEXA and RIDEMAX FL 699 designed for trailers and agricultural implement.

The 2019 novelties

First of all, there is V-FLEXA, a latest-generation flotation product featuring VF (Very High Flexion) technology, which enables the transport of heavy loads with an inflation pressure that is 30% less than that of a standard tire of the same size. This tire combines VF technology with a tread equipped with steel belts conferring greater resistance to the carcass and therefore to impacts. V-FLEXA has three additional steel-belted layers of HD (Heavy Duty) steel and features a super-resistant sidewall for further improved performance. The extra-large contact area allows a perfect load distribution being extremely gentle to the soil wherever necessary, avoiding hence its compaction and preserving the value of the crops. V-FLEXA is displayed in size VF 600/55 R 26.5.

Also on display is the 600/50 R 22.5 version of the brand new FL 633 PERFORMA, specifically engineered for agro trucks. It is an innovative solution that enhances both tractor and truck performance features to meet the special needs of modern farming. Thanks to its ultra-resistant structure, extraordinary load capacity, and excellent durability, FL 633 PERFORMA marks the future of flotation tires that are perfect for multiple activities in the fields and even for travel on highways reaching up to 100 km/h.

Last but not least, on display is RIDEMAX FL 699 in size 24 R 20.5 to complete the novelty fleet. It is perfect for road applications with trailers and tank trucks thanks to the reinforced bead that ensures better stability even at high speeds. It also ensures an extraordinarily comfortable ride providing safety and driving control. Even if this radial tire has been designed for a 90% on-the-road usage, it also ensures excellent performance in the fields. It has been designed with a particular focus on load capacity to decrease the number of transport cycles. Other distinctive and winning features of RIDEMAX FL 699 are its high mileage and long durability.

The BKT tire lineup at Agritechnica

In addition to the three novelties, at the BKT there is also the innovative AGRIMAX V-FLECTO – a winning combination of technologies aiming at improved productivity and latest-generation tractors' performance on any type of terrain. The special reinforced bead along with the ultra-resistant casing make AGRIMAX V-FLECTO the ideal tire for combined usage without any need for changing inflation pressure while moving from the fields to the road and vice versa. It is exhibited in size VF 600/60 R 38.

Moreover, there is RM 500 displayed in size 600/65 R 28. As a steel-belted radial tire, RM 500 is extraordinarily suitable for implements with harvesting applications. Its robust casing and the special tread pattern stand for high load capacity along with excellent cut-and-chip resistance. The large contact area ensures optimum pressure distribution on the ground providing excellent traction along with reduced soil compaction.

Huge transparent tractor and trailer

BKT's way of showcasing tires is nothing but traditional. On the contrary, dominating the stand is a huge crystal-clear tractor made of Plexiglas with an overall weight of 1,500 kg fitted with AGRIMAX V-FLECTO. This way, BKT highlights its tires as key-components and players of the machinery system.

A novelty at the BKT stand is a transparent trailer, which is pulled by the tractor, and fitted with the brand new V-FLEXA tires. A photo opportunity to share.