BKT presents the new web site sponsorship.bkt-tires.com, which has come into being for the purpose of telling the company's great passion for sport. A passion that the leading company in the Off-Highway tire market has demonstrated by virtually entering the field to sponsor some of the main sport events and competitions worldwide.

The portal actually includes sections dedicated to Italian soccer, namely the Serie BKT; to Australian cricket of the KFC Big Bash League; to Spanish football with LaLiga, to the spectacular stunts of Monster Jam; and not least to the French football championship Coupe de la Ligue BKT.

For each of these great sport competitions, a specific section collects latest news and press review.

The “events” page globally hosts all events of each competition sponsored by BKT, whereas the Social Wall provides an always updated feed with posts from social media and the trending topics.

Moreover, it is worth visiting the BKT sport portal frequently since the company is very active when it comes about organizing contests to win exclusive prizes and gadgets. These initiatives engage fans all the time in one-in-a-life experiences.

Since from the beginning, the web site will be available in English, Italian, and French. Other languages will follow giving evidence of the fact that the BKT brand is present in over 160 countries worldwide and that it has a global dialog in many languages including the language of sport.

sponsorship.bkt-tires.com actually gives evidence of the company's true passion for sport and for the values of team spirit, competition, and fair play that it conveys. Thanks to the new website, BKT will be able to have an even closer approach to its end users – those, who do their job using farming, industrial, or OTR equipment fitted with BKT tires every day, and who are likewise sport fans.