The 2020 promotion policy work programme adopted by the Commission outlines the main priorities for support. EU policy on the promotion of agri-food products is designed to help the sector take advantage of the expanding and increasingly dynamic global agri-food market, raise awareness on quality schemes including organic produce and help producers should they face market disturbances.
Agriculture and rural development Commissioner Phil Hogan said: “Europe's reputation in the world for agri-food products is unparalleled. The EU is not the top world agri-food exporter by accident. Our promotion policy with an ever-increased budget supports EU producers in making their products known both in the EU and outside but also in facing market difficulties by raising more awareness on their produce. The trade agreements in place also create the conditions to increase their exports to high-growing markets. The recent conclusion of the EU-China bilateral agreement on geographical indications is yet another example of the Commission's work to create opportunities for producers and high-quality EU products.”
