In 2021, the Commission will undertake a review of this policy to take into account new EU priorities such as the European Green Deal. Published today, the report to the European Parliament and the Council gives an overview of how the policy for agri-food products was implemented since the 2014 reform and provides recommendations that will feed into the 2021 review.

The report shows that between 2016 and 2019 a total of 279 promotion programmes were awarded co-funding by the Commission. Of these, 112 promotion programmes targeted the internal market whereas 167 programmes helped EU producers access new markets outside the EU and raised awareness about the quality features of EU agri-food products.

The very high number of proposals submitted during that period confirms the sustained interest of the EU agri-food sector in this policy as well as a strong demand for co-funding opportunities that can maximise the impact of EU promotion campaigns at home and abroad. Every year, the funds requested largely exceeded the available budget, resulting in strong competition between proposals.