BKT celebrates the International Day against Homophobia, Biphobia and Transphobia by supporting the awareness campaign organized today by Ligue de Football Professionel (LFP), the coordinator of the French first and second division championships.
The 38th round of matches in Ligue 1 Uber Eats and Ligue 2 BKT - the football cadet championship sponsored by BKT - involves players, referees and all LFP collaborators to send a clear message: stop discrimination based on sexual orientation and gender identity.
BKT, Title Sponsor of Ligue 2 BKT, also joins the cause in taking a clear position against homophobia and any other form of discrimination.
“In BKT we think that everyone has the right to be treated with integrity, dignity and respect, regardless of their sexual orientation, ethnicity or religion and we are firmly convinced that sport can be an extraordinary conduit and significant amplifier to convey positive messages regarding unity and solidarity,” states Rajiv Poddar, Joint Managing Director at BKT, one of the major global Off-Highway tire manufacturers.
“We know that the road to eradicating homophobia is still long, but it is also through these initiatives and positions adopted by the game and by teams that the fight against discrimination goes on.
It is only by uniting our voices and working together that we will manage to achieve results. It is no coincidence that in sport, as in our business, we have the same motto: Growing Together. Two words which combined are much more than a slogan, but a genuine philosophy for life and work. For us Growing Together means putting people in first place, believing in collaboration, and operating with an inclusive spirit for each person's ideas.
Diversity, whether in gender, sexual orientation and identity, ethnicity or religion, must be a source and grounds for progress, not for hate and discrimination.
In BKT we believe that innovation is also triggered by different ideas and viewpoints, that is why we celebrate the diversity and uniqueness of each employee, fueling an internal culture to enable all individuals to be valorized, appreciated and listened to.”
