Mitas signed a sponsorship agreement with the European Tractor Pulling Committee (ETPC) and has entered the dynamic world of tractor-pulling. The agreement goes hand-in-hand with the development of the special Mitas Powerpull tyre. The construction of the first prototype of the new tractor-pulling tyre is based on a manufacturing process similar to that for Mitas’ high-horsepower tractor tyres. This will guarantee endurance and durability. Mitas Powerpull will be available in 2014.
“We are very confident in the successful development and launch of the new Powerpull tyre. Mitas can build upon its broad experience in manufacturing tyres for high-horsepower tractors,” said Andrew Mabin, Mitas’ marketing and sales director. “Durability, longevity and strength are the main characteristics of Mitas tyres, and the new Powerpull will be of its best example,” added Mabin.
Mitas has a long history of sponsoring sport events. Mitas’ sport roots go back to 1947, when it first started manufacturing motorcycle tyres for speedway. With the growing production of agricultural tyres, entering tractor-pulling was a logical step. The sponsorship agreement ensures the Mitas brand and products will be promoted during international ETPC tractor-pulling events. There are 11 ETPC Eurocup events in total, held in seven European countries. The first ETPC Eurocup race will take place on 16 May in Lidköping, Sweden.
To affirm its growing presence in tractor-pulling, Mitas is developing the special Powerpull tyre. After several months of research and development, Mitas cured the first testing prototypes of the Powerpull tyre in April at its new factory in Otrokovice, Czech Republic.