Equipped with the special BKT tires, the huge Monster Trucks struggled to prevail in the overcrowded Sam Boyd Stadium in Las Vegas, Nevada (USA), facing each other with freestyle moves, acrobatic numbers and amazing feats. Prizes, gadgets and entertainment were available to all show fans in the Pit Party area outside the stadium.

Three extreme and highly energetic days, during which the competing teams were awarded the most prestigious titles of the season. Among these, the much sought-after Racing Champion title, that in these Monster Jam World Finals® XVII was won by Morgan Kane, driving a Grave Digger®.

Monster Trucks faced the finals' arena equipped with the BKT Monster Jam Tire, a purpose-built tire specially designed for Monster Jam by BKT, the event's official and exclusive tire manufacturer.

BKT's presence in Las Vegas made itself noticed not only in the stadium, but also in the Pit Party area, open to all fans and enthusiasts. An impressive customized Monster Truck with BKT logo, colors and, obviously, tires, caught the eye of the public, tempting the visitors to stop by the stand: here, prizes, surprises and gadgets captivated kids as well as adults, before the beginning of the show.

From 2014 to 2018, BKT is bound by an exclusive contract to Feld Motor Sports®, the promoter of the spectacular American show which every year thrills over four million spectators all over the world. A decision that once more proves to be successful in terms of visibility and media exposure, contributing to strengthen both BKT's brand awareness and recognition internationally.