Massimo Goldoni, the head of the tractor manufacturer of the same name, will continue at the helm of FederUnacoma for the coming three years. The incumbent president, after he was tapped by the Committee of Wisemen for another three-year term in office, was reelected during the assembly of the member industries this morning in Castel Maggiore, Bologna. In his presentation of FederUnacoma activities, Massimo Goldoni underscored the successes achieved by the organization, including the 2012 edition of EIMA International which set an all-time record for trade fair exposition area and number of visitors, and laid out guidelines for the immediate future. He explained that the front-rank role the mechanization industry plays internationally must be strengthened further, in part through targeted internationalization projects led by PlanetEarth.
“This is a compelling and exciting challenge because attention is trained not only on traditional and emerging countries but also on other areas of the planet reporting strong growth of their primary economies and showing increasing demand for mechanization technologies,” Goldoni affirmed. The documents drafted for the project point out that traditional farm production areas such as those in Europe and the United States are loosing share against the economies of China, India, Brazil and Russia and there are new players appearing on the world stage, including Indonesia, South Africa, Argentina, Australia, Turkey, the Philippines and the African Sub-Sarahan countries. The power relationships among the economies of the various regions, according to the PlanetEarth Project, are certain to shift with the introduction of technologies making it possible to better exploit the potential of cultivatable lands. Europe, in fact, holds only 4% of the world´s arable land and North America another 10% whereas far greater areas are located elsewhere, 35% in Asia, 24% in Africa, 18% in Latin America and 9% in the Australia. Within a few years also the mechanization market has been revolutionized with India coming to the fore as the country leading in tractor sales in taking up 600,000 units annually, a figure equal to five times those registered in Europe and more than six times sales in the United States. China itself has strongly outstripped levels of sales in Western countries at 450,000 units and consistent growth is being reported for other countries. From 2011 to 2012 the value of tractor imports rose 37% in Australia, 24% in South Africa, 35% in Thailand and 10% in Poland.
The project documents noted that rising demand for agricultural machinery on new markets is currently met by products manufactured such countries as China, India, South Korea and Brazil and pointed out that Australia, for example, traditionally imports most of the country´s agricultural machinery and equipment from the United States but the country´s second largest supplier is China with a share of local imports now exceeding 12%. All this means that the Italian industry must renew its commitment to the defense of shares already held on traditional markets and conquer space in areas of new mechanization. “Our project fields new methods for approaching the markets, one which solidly links together various sources of information, studies and surveys, networks of specialized local businesspeople and trade fair events of special strategic value,” Goldoni concluded.
Castel Maggiore (Bologna), June 20, 2013
Source: FederUnacoma
