EIMA Agrimach, a winning project

Agro Napló
The fourth edition of the New Delhi exhibition ended with a remarkable increase of visitors. The audience exceeded 40,000 units, confirming the exhibition as a landmark event for India and the countries of Asia and the Far-East. Cooperation between Italy and India will go on in 2016 with demonstration events in the regions of the subcontinent and the presence of many Italian businesses and delegations at the next EIMA International in November in Bologna. Already scheduled for December 2017, the fifth edition of the big Indian event in New Delhi.

Success beyond all expectations for the fourth edition of EIMA Agrimach, the international exhibition of agricultural machinery which ended Saturday afternoon in New Delhi. In the three days of the Indian trade fair, that put on display machinery, equipment and components in the stands inside the pavilions, in the outdoor areas dedicated to brands of agricultural machinery and in the vast courtyard reserved for field tests, the visitors reached the number of 40,300 units, with an increase of 26% compared to the previous edition of December 2013.

A result that rewards the work of the organizing bodies – the Federation of Indian Chambers of Commerce and Industry FICCI and the Italian Federation of Agricultural Machinery Manufacturers FederUnacoma – that wanted to organize the event not as a “market” of machines for agriculture, but as an exposition of “business-to-business” technological innovations, dedicated primarily to traders and professionals. The choice itself of the location in which the event takes place, the campus of the Indian Agricultural Research Institute IARI and the official partnership of the Indian Ministry of Agriculture and the Indian Council for Agricultural Research ICAR, indicate the will to turn this event into an instrument of strategic orientation of the activities of the primary sector and of development of agricultural business models better suited to the country. Therefore, the results of the event reinforce the Italian-Indian cooperation in the field of agricultural mechanization. It is a partnership involving, besides FederUnacoma as an organizer, the ICE Agency, the Italian Ministry of Economic Development (which supported the Agrimach project since its first edition in 2009) as well as the Emilia Romagna Region, in the territory of which are located some of the major production areas of the Italian agricultural machinery, with many brands that in recent years have started business activities and production in India.

The Italian team, composed of the Confindustria Association (FederUnacoma), the Ministry and the Region, proves how synergy and orderliness together are the winning combination to expand business into new markets. Cooperation between Italy and India provides other demonstration events for 2016, such as the field tests carried out in May this year in the State of Maharashtra and important initiatives at EIMA International. At the world exhibition, to be held in Bologna from 9 to 13 November 2016, will in fact take part many Indian companies and a large delegation of operators and institutional representatives of the country, with a view to intensify the possibility of business cooperation and partnership between companies and to identify, among the unlimited selection of technologies displayed at EIMA International, those that are best suited to the needs and development policies of the Indian Subcontinent. The appointment with the next edition of EIMA Agrimach is already scheduled for December 2017.

Címlapkép: Getty Images
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