A total of €191.6 million was allocated to promotion programmes in 2019, including €181.6 million for the co-financing of the programmes and another €10 million in case of market disturbance, up from €179 million in 2018. Programmes can cover a wide range of issues from general campaigns on healthy eating to specific market sectors.

€89 million will be allocated to campaigns in high growth countries such as Canada, China, Colombia, Japan, Korea, Mexico, and the United States. Some of the money will be earmarked to the promotion of specific products, like table olives.

Within the EU itself, the focus is on campaigns that promote the different EU quality schemes and labels, including protected designation of origins (PDOs), protected geographical indications (PGIs) and traditional specialty guaranteed (TSGs), as well as organic products. In addition, a share of the funding is targeted at certain specific sectors: sustainably produced rice, table olives, beef and veal, and fresh fruit and vegetables. The latter was specifically selected to promote healthy eating amongst EU consumers.

Who can apply?

A wide range of organisations, such as trade organisations, producer organisations and agri-food bodies responsible for promotion activities are eligible to apply for funding through the call for proposals launched today. So-called ‘simple' programmes can be submitted by one or more organisations from the same EU country. ‘Multi' programmes can be submitted by at least two national organisations from at least two member states, or by one or more European organisations. The ensuing campaigns usually roll over three years.

Proposals should be submitted by 16 April 2019 via the dedicated portal. The Commission will assess the proposals and announce the beneficiaries in the autumn.

CHAFEA, the EU's Consumer, Health, Agriculture and Food Executive Agency, provides a number of tools to help applicants to successfully submit their proposals. More information will be available during a series of 'info days' that will take part across the EU. The European info day will be held in Brussels on 7 February, open to all potential beneficiaries, advertising agencies, and national authorities.

More information

• More on EU policy on the promotion of agricultural products
• Promotion policy annual work programme 2019
• Chafea's tools

Via ec.europa.eu